Nordic Factory

Here’s a recently published article on the acquisition of BannerFlow.com:
http://www.startribune.com/blogs/137038918.html

Promoting local games and events is key when it comes to improve the number of conversion via adverts. Might sound like an easy task, but it requires daily communication from every market and continous work from both the tech and design department often resulting into falling back on international, streamlined strategies.

Not anymore! BannerFlow’s new feed manager lets your country managers define exactly what events to promote in their local ads without involving either tech or the design department.

Provide country managers with a safe URL that grants access to their local feed manager page. When in the feed manager, the country manager defines what teams, events or games to promote. When done, clicking Save updates all ads, in real-time, in the specific language to display the events in the exact order defined by the country manager.

How to get started

1. Create new feed (or edit an existing one)
2. Create a priority or filter operation (or edit an existing operation)
3. Click Advanced, tick “Allow editing by country manager” and Save
4. Return to the feed list and locate the “Public feed manager” box on the right
5. Copy the URL next to the country/market and send to the country manager by email or IM.

Done! The country manager can now control the display order of its local ads in real-time.

Please contact support for more information on this feature.

You have probably already gotten familiar with live-preview of ads on the public translation page. As from now, ads can be previewed instantly when the text is being edited in the back-end, too. Click any text in a project and then the Show preview button.

Filter, sort and/or prioritize events, games, leagues, products with the new feed wizard. Quickly rule out leagues that isn’t relevant to display in ads, or perhaps prioritize a couple of events that is more likely to convert? No knowledge in XML is required what so ever.

Download an entire project’s set of fall-back images in one click. Enable multi-selection in the top right corner of the ads table. Select the banners and texts to download and then click Bulk actions. Choose Download image and save the ZIP file to the hard-drive.

Note that, prior to downloading, a custom naming convention can be defined.

Following the acquisition of BannerFlow.com you can now access BannerFlow at BannerFlow.com.

Note that currently, SSL/HTTPS is only available on the Swedish top domain (.se).

View the fall-back image – GIF animation – straight from the banner editor as you are designing the Flash ad. No need to keep refreshing the showcase until the images are ready. Click Fall-back > Preview and wait 2-3 seconds for the image to be generated and displayed.

Keyboard short-cut in the editor; Ctrl + Shift + Enter.

Download, customize and tweak ready-to-use sample files to quickly get going with your creative ideas and concepts. The sample file page provides components for various tasks such as video playback, background patterns, snow effects and more.

Sample files

Get instant assistance right in the browser. Click the Support tab on the right and then, Start chat. Ask your questions in the live-chat window and get quick response from the support team. When the ticket is resolved a copy of the transcript will be sent to your email.

Live-support is available on business hours; CET 8:00-17:00, Mon – Fri.

Major updates
- Introducing order management feature
- Introducing campaign planner feature

Minor updates
- Added page for handling translators
- Improved functionality to 3rd party publish setting panels.
- Added feed data support to landing pages
- Added landing pages to showcase pages
- Implemented ascending and descending sorting functionality to feeds
- Added 3rd party publishing and updates to ADTECH ads
- Added recurrence functionality to campaign plan placeholders
- General improvements to campaign plan feature
- Added support for SSL. When certificate is provided we will go over to https.
- Improved file transfer logic
- Updated application’s header and improved brand switcher drop-down list
- Added Length() and ProperCase() functions to feed parsing
- Displaying automatically captured screenshots of created landing pages
- Extended max size of banner canvas from 1200px to 2000x2000px

Third party support
- Implemented impression and click tracking support to BannerFlow ads in Tradedoubler, ADTECH and Adform
- Implemented seamless publishing and update functionality to ADTECH
- Enabled publishing one ad to multiple campaigns in MOJO, Mediaplex

Fixes
- Fixed issue related to language specific graphics in image generator
- Resolved landing page related issue that ocurred when removing its project
- Resolved issue related to blank Group ID in old version of NetRefer API
- Resolved bug with dialog box when download ad kept showing after downloaded
- Fixed bug that ocurred when downloading multiple ads in sequence
- Resolved issue related to text specific images in landing pages
- Fixed parse and display issues related to dates after introducing automatic date settings.
- Fixed multi-selection and start page content issues related to introducing latest jQuery version
- Resolved paging issue on Projects and Feeds when viewing “All”