Promoting local games and events is key when it comes to improve the number of conversion via adverts. Might sound like an easy task, but it requires daily communication from every market and continous work from both the tech and design department often resulting into falling back on international, streamlined strategies.
Not anymore! BannerFlow’s new feed manager lets your country managers define exactly what events to promote in their local ads without involving either tech or the design department.
Provide country managers with a safe URL that grants access to their local feed manager page. When in the feed manager, the country manager defines what teams, events or games to promote. When done, clicking Save updates all ads, in real-time, in the specific language to display the events in the exact order defined by the country manager.
How to get started
- Create new feed (or edit an existing one)
- Create a priority or filter operation (or edit an existing operation)
- Click Advanced, tick “Allow editing by country manager” and Save
- Return to the feed list and locate the “Public feed manager” box on the right
- Copy the URL next to the country/market and send to the country manager by email or IM.
Done! The country manager can now control the display order of its local ads in real-time.
Please contact support for more information on this feature.