Firstly, to answer the question – yes! And if that efficiency doesn’t sound good enough I’d like to add that an astonishing amount of 4000 GIF animations were updated and published at the same time, too. The first question that might pop up is; why do one need to redesign 4000 ads? The online gaming site, Betsson.com, made a few changes to their visual guidelines resulting in thousands of existing ads, used by their affiliates and partners, becoming outdated.
I’ll present an interesting timescale comparison between the traditional way of working with banners and the BannerFlow way. “Traditional way” meaning that all Flash banners are edited in Adobe Flash and fallback GIF animations are created by taking snapshots of the Flash animation and then assembled in an image editor.
Scenario
The brand’s visual guidelines are updated with a new primary font, framing, logo signature and button design. There are more than 4000 outdated Flash banners, each having an additional fallback GIF animation. The average campaigns covers 8 banner sizes/formats in 15 different texts/languages. How soon can your affiliates/partners start promoting the new profile?
Traditionally
Traditionally you would need to:
- Open each banner file (4000) in Adobe Flash
- Implementing the graphical updates required in each banner file
- Selecting each text field in the ad and choosing the new font
- Replacing the click button for a new one
- Replacing or adding a border and logo tab that frames the ad
- Play each Flash animation for grabbing the images to the GIF animation
- Grab an average of 3 screen-shots of each Flash banner
- Pasting each shot and adjusting them into one image
- Setting up animation speed and loop preferences
Optimistic and best case estimation on the traditional timescale:
Updating one Flash banner: 4 minutes
Creating one GIF animation: 6 minutes
Estimated timescale: 4000 Flash ads * 4 min + 4000 GIF ads * 6 min = ~667 hours = ~83 workdays which is more than 4 months, full-time, for one designer.
This example doesn’t include the time it takes to actually publish and register the banners in an affiliate system, which probably adds a few additional days depending on the system.
Using BannerFlow
- Replace dated graphic elements like fonts, frames, buttons and backgrounds with new graphics in the shared media library (applies to all banners).
- Visually inspect all ads and, if necessary, update certain banners which requires specific layout changes from the BannerFlow editor
- GIF animations are generated automatically when the banner is update.
- Since BannerFlow is connected to the affiliate system no additional time is spent on uploading nor registration of media.
Time spent in total: 18 – 20 hours
By reversed calculation, this means that a designer spends only 9 seconds per banner.
Learn more on how to become this efficient.